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A collaborative Professional Communication
student capstone project within the Client
Partnerships & Creative Content Making
Studio at RMIT University.   
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Problem and Opportunity

The challenge for The Conversation is the conversion of young readers

into committed newsletter subscribers.

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In targeting 18-30 year old students, The Conversation has an opportunity to present

itself as a resource that will benefit their studies (and interests), without cluttering

their inboxes. 

Audience Personas

These personas are based on audience data gathered from primary and secondary research. 

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Riley, 19

I’m always busy and I don’t always get around to my emails.

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Ash, 25

I use social media as a way to fit news into my busy schedule.

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Billie, 22

I follow my university on all platforms to stay up-to-date with what’s going on.

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